In a small gathering in its Manila office, ECCI unveiled its new logo on March 31, 2011. According to Karthik Subburaman, Country Manager to the Philippines, “The new look is designed to reaffirm ECCI’s commitment to people and process excellence.”
Starting off as an environmental consultancy firm in 1998, ECCI has continuously expanded its operations to span multiple domains, knowledge areas and industries. The shift in corporate identity coincides with the company’s improved approach to its service lines—Consulting and Assessment, Technology Solutions and Learning Outsourcing.
The new logo includes a triangle or delta pointing upwards, designed to signify the company’s continuing mission to help along organizational change and improvement in its clients. Green was retained as the main color to mark not only an emphasis on the sustainability of operations and partnerships, but also a fresh approach to the significant history of the company.
Alongside the new corporate identity, ECCI also launched its newest venture—APEX Global (The Academy for Professional Excellence). APEX Global is an expansion on ECCI’s former training functions. The new brand will focus on providing professional development services that include—Trainings and Conferences, Learning on Demand, and Managed Training Services.