It’s an economic incentive that has succeeded in cleaning up the neighbourhood. At the bank, trash is sorted before its sold at a profit, for recycling. It’s proven to be a sustainable business model that’s now being replicated in several parts of Indonesia.
“However, what’s most important is not the economic value. It’s how we change the people’s mindset. The economic value is just to motivate them to have a greater awareness about taking care of the environment.”