The Right Mix

E-learning, blended learning or a little bit of both?

Nearly 900,000 – that was the number of audience Cisco’s reseller certification program needed to reach thus it came out with a major, Web-based program. Siemens, meanwhile, had to serve about 10,000 financial professionals who needed to cope with the global change in accounting practices thus a simulation-based solution was created. Kinko’s, on the other hand, combined conference call and series of job aids to roll out its new product to their field sales offices.

Such companies found the good mix of media to address their business problems relating to technology, change management or business processes. They were able to leverage learning among adults who want and need to further their skills through training or going back to school for further studies.

So if you or your company is gearing for additional learning, consider the competences at hand, the audience’s nature and location, and the resources available.

Each learning environment has its strengths and weaknesses. The offers will work only if you truly identified what you need as an employee or professional or as an organization. The study of Bersin & Associates (involving Siemens, British Telecom, Cisco, and from industries like distribution, manufacturing, pharmaceuticals, telecom, among others) points the pros and cons of e-learning and blended learning.

Blended learning is dubbed as the “in” thing, as it is said to be the natural evolution of e-learning. “… As companies focus on understanding the processes of blended media, they will find that elearning is more powerful than they ever thought,” Bersin & Associates conclude. Indeed, it is all about finding the right mix of learning and what is relevant to your needs. Regardless of the media, maximize every learning opportunity for your personal or professional growth or for your organization’s success.


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